3 Reasons Why You Should Choose Paid Marketing Over Organic Marketing If You Are a Business Owner

Hello business owners, brands et all

Welcome to my space, here; I try as much as I can to give you guys enough value to help you grow your businesses with social media marketing. 

Let me start by saying we are in 2020! And basically everything is changing. If you are a business out there and you are still not on social media, you need to rethink your strategies. 

The best way for a brand or a business to reach more prospective clients in 2020 "is to combine social media marketing" to your already existing marketing strategy. 

This will give your brand or your business the maximum exposure you've always wanted, which in the long-run will increase your business sales, customer engagement, your business reach and so much more, the possibilities are endless. 

 

Now to why I made this Blog Post!

A lot of new businesses have heard about the goodies of going social, they have heard of how beneficial it will be for them if they take their businesses online. But one problem they face is how to effectively reach potential new clients at lighting speed since they are starting at ground zero. 

Reaching potential clients and increasing the awareness of your brand on social media in 2020 has been made as easy as A, B, C. You've got two strategies to choose from as a business,

THE PAID MARKETING WAY or  THE ORGANIC MARKETING WAY. The difference between the two is that one is speed and the other is a gradual process. 

Yes, I know that by looking at the names you can easily tell which one is speed and which one is a gradual process. Your guess is right!

Paid marketing is speed: It is the fastest way to reach new clients, increase your engagement, and increase your brand awareness on social media. Paid marketing can be very costly and at the same time the cost can be moderate. It basically depends on your end goal as a business.


 Organic Marketing is the gradual process of reaching new clients, increasing your engagement, and increasing your brand awareness on social media. The cost you incur when it comes to organic marketing will mostly be incurred when you have to pay staff and the growth tools you will be using to grow your presence. 

Like I said, it takes time to build organic relationships and reach the right people. Though it takes time, one good thing about organic marketing is the lasting relationship you build with your clients. "Organic marketing is low in cost but high in cost of time". 

THE END OF THE BEGINNING- BUSINESSES NEED TO UNDERSTAND THIS!

(THE DECLINE IN ORGANIC REACH)! 



Let me explain something to you guys here. "Social media companies exist to make money, they are not NGOs; profit is their main motive. Organic marketing does not put money in the pockets of social media companies; instead, paid marketing is what puts money in their pockets. 

So put yourselves in the shoes of these companies. What would you do to make a lot of businesses and brands shift to ‘paid marketing’? You suppress the reach these brands can get organically so it pushes them to pay for more reach. This is a smart move from these companies, right? 

In the beginning, when these social media platforms popped up, organic reach was very easy, but now they are suppressing your ability as a business to reach a whole lot of people organically and I know you can attest to this fact. 

Compare the reach you used to get from organic marketing in the previous years to what you are getting now. There’s been a total decline and it’s going to continue to be difficult to reach people organically unless you truly understand what the social media algorithm wants. "A story for another day". 

What you need to understand as a business or a brand is that organic marketing alone in 2020 cannot help you win your social media marketing game. 

You need to start applying paid marketing strategies in order to increase your reach, engagement and brand awareness. The amazing thing about paid marketing is that you don’t need an online presence on social media to be able to apply this strategy. 

You can create your social media page today without any followers or connections and start reaching over 1,000 real people in a day. 

Now let me give you 3 clear reasons why you need paid marketing as a social media marketing strategy in 2020 if you want to grow your business at lighting speed.  

3 REASONS WHY YOU NEED TO CHOOSE PAID MARKETING OVER ORGANIC MARKETING. 


1. Target your ideal audience

This is one of the highly beneficial features of the paid marketing strategies, your business can reach your ideal audience by just a click of a button. 

Social media ad platforms make it easy for you to put your business in-front of the people that care about your business. What more will a business want? Other than getting your products and your business to people who truly care about your brand and have the potential to become a buying client.  

The targeting options are endless when it comes to paid marketing, from your ideal audience demographics to what your audience interests are and so much more. As a business what you need to do is an extensive research into your ideal audience. 

Understand their interests, the age range, their hobbies, the pages they like on social media and all the other factors. Just feed this research into your social media ads manager when setting your ad to target your ideal audience. 


2. Broad Audience To Choose From. 

Ever wondered how you see ads from all parts of the world targeted at you? You could be scrolling through your social media pages and you see ads from the USA, UK and all over the world appearing on your feed. 

This is another feature of the paid marketing strategy that is so great. You have the ability to reach a wide audience. The audience selection is not limited to your country alone. You can live in your country and reach potential clients all over the world. 

How cool is this? Very cool right- like I always say, the opportunities are endless. 



3. Real Time Analytics. 

This is a very important feature of the paid marketing strategy, the social media ad platforms gives you the ability to understand how your ad is faring. Do you know what this means? You get value for the money you invest into these ads. 

Unlike running an ad on radio or on TV, where you can’t really calculate the number of people engaging with your ad, social media has made it possible for you to get real time analytics so you know what is working and what is not working. When you run your ads, this gives you huge value for the money you put in your ads. 

With real time analytics you just need to understand what the numbers are saying and what every column means to help you make informed decisions.   

---

BUT DONT COMPLETELY IGNORE ORGANIC MARKETING.

I am saying focus on paid social media marketing for speed and fast reach but don’t completely ignore organic marketing as a social media marketing strategy for your business. 

Paid marketing is highly beneficial and the opportunities are endless but the moment you stop paying for reach and traffic, you lose all the eye balls you were getting, and you will have to resort to organic marketing. 

Yes, organic marketing is a gradual process and it’s slow but it will continue to bring targeted visitors to your business because you are not paying for the reach.