VIDEO ADS!!!!!
maybe you've not read my post on why your business should choose video ads over image ads in 2020 if you are looking to increase revenue, sales and brand reach using Facebook and Instagram ads. Click Here to read.
One huge problem a lot of businesses and brands face when it comes to creating a video ad is the "what should I say" problem.
What you say in your ad is what gets you clicks on your call to action. If your sales script is weak, your ad wont convert and you end up loosing money.
Every time you want to run an ad as a business on any platform you need to think 100% wins. ie. For every dollar or cedi you put into your ad you need to get at least a dollar or cedi profit back from your ad, and how do you make sure you do this? By making sure you have a great ad copy.
A lot of businesses loose a lot of money running ads, social media ads in particular! The problem is the ads these businesses create dont convert, and it mostly boils down to what they say in their ads.
Understanding your audience and the problems your audience face Is the first step to writing a great ad script.
Below is the basic formula every business or brand needs in order to write a great ad script.
For every ad you create or for every script you write start with this foundation. This is what all the big brands use to write their sales scripts. One thing is it doesn't just apply to video ads you can use it to write sales scripts for your text based or image based ad copies.
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