WHAT IS A CUSTOM AUDIENCE?
Custom audience is a targeting option on the Facebook ads manager platform that allows you to reach or target your existing customers (a group of people who have already engaged with your page whether instagram or Facebook page, people who have taken an actions on your website, people on your email list, or people on your customer list).
This feature saves you a lot of time and money researching into your target market because Facebook does that for you. COOL RIGHT?
If you are a business who has been on social media for a while and have a following this feature is just great for you because you can advertise directly to your page followers or people on your email list and your customer list.
The amazing thing about this feature is you can create a lookalike audience from your customer audience,
so a look alike audience is that audience with similar personalities like your custom audience and because they have similar personalities there is a higher possibility that they will also love your product and connect with you when they see your ad.
NEW BUSINESS PAGE NO FOLLOWERS OR LIKES OR EVEN CONTENT ON YOUR PAGE?
So your page is new and you are thinking about how to utilize the custom audience feature. Well a new business on social media wont have any page likes, or followers to create a custom audience from.
But, you might have a customer list you've collected over the years, you can upload this list as your custom audience.
If you dont have that as well, then you will have to run an awareness ad to start growing your page and your following then later you apply the custom audience feature when you feel your followers are engaging enough and you ready to sell a product to them or any other objective you want to achieve.
Custom audience helps you saves time, helps you save money on testing a whole lot of ads and it gives you value for your money invested.
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