BIG
welcome to you all,
this
is a post I have always wanted to share with a lot of businesses out there
running Facebook and Instagram Ads.
RUNNING YOUR CAMPAIGN IN IMAGES ARE GREAT YES!
BUT GUYS
FACEBOOK AND INSTAGRAM VIDEO AD CAMPAIGN IS THE FUTURE AND THE
FUTURE IS NOW!
A strong video campaign
will always get more engagement, drive more sales, increase brand awareness
compared to an image ad. Why do i say this?
WE ARE IN AN ERA WHERE
BORING CANT BE TOLERATED ON SOCIAL MEDIA. ENTERTAINMENT IS WHAT SELLS
GUYS.
Entertainment is Video!
Boring is flat Images!
the ad game is simple
guys if you want to win you need to entertain. And the best way to entertain is
to do it through video.
Yes you can do it with
images but, with video you get a huge space to yourself to entertain at
length.
You cant sell sh** with
the boring ad campaigns you do. Nope it doesn't work like that in the
Facebook and Instagram ad world. "but if you still want to do image ads it has to be
entertaining!
UNDERSTANDING THE
FACEBOOK AND INSTAGRAM AD ALGORITHM AND HOW YOUR ADS WIN SPOTS.
This is how the
advertising algorithm works on Facebook and Instagram.
The advertising world is
very competitive, there are a lot of businesses bidding for the same spot that
you want on Facebook and Instagram.
So let’s say you invest
$5 in one ad PER CLICK and another company invest $5 into their ad PER
CLICK.
Now you manage to get 10
clicks whereas the other company gets 20 clicks.
Your ad will make
Facebook $50 and the other company will make Facebook $100, now think about
this, which company do you think Facebook will give more ad viewing time?
Facebook will give the
other company more ad viewing time because they are bringing in more clicks
which is giving Facebook more money.
Now the main reason why
their ad is bringing in more clicks is basically because they put up exciting
ads that resonates well with the target market.
The other thing about the
ad algorithm is if you have good engaging ad content you are rewarded by paying
less but getting more clicks, more leads, more engagement.
CREATING YOUR VIDEO AD
DOESN'T HAVE TO COST A MILLION DOLLARS.
One thing that a lot of
businesses and people worry about a lot of time is how do I make that
video ad. You dont need all the big budget stuff to make an ad, no guys. For God’s
sake this is the 21st Century!
We are in the 21st
Century everybody has a quality smartphone in his pocket, USE THAT! if you have
money for the big budget equipment you can go with that, but if not, the
greatest equipment is in your pocket.
Take a look at some ads below and tell me if you cant shoot this
with your cell phone right away!
MAC VS PC GUY
SNUGGIE COMMERCIAL
DOLLAR SHAVE COMMERCIAL
Aside being able to
shoot ads like this with your phone at any location, these ads puts a smile on
your face after watching. Because it’s exciting.
"When people are excited, they buy stuff, when people are excited, they engage, that is the simple psychology behind making sales".
Video ads brings out the emotions you want your target market to
see.
Video ads create excitement over resistance. That is what you need as an advertiser or
a business. "EXCITEMENT".
Start creating exciting video ads instead of image ads, and see how your sales will double, and how much engagement you will get.
THE FORMULA FOR CREATING YOUR VIDEO AD.
I
LEARNT THIS FORMULA AM ABOUT TO PUT BELOW FROM BILLY GENE AND IT WORKS
100%.
"MARKETING
GENIUS"
1. PROBLEM/SOLUTION
2. AUDIENCE -- (WHAT TYPE OF AUDIENCE WILL SEE YOUR AD?)
3.
"STEP 1:IDENTIFY THEIR 3 GREATEST PROBLEMS/PAINS WRITE IT DOWN.
STEP 2. RELIEVE THEIR 3 GREATEST PAIN AND PROBLEMS. "
when you pick up your phone or your camera and you get to your location to shoot, in the video mention the 3 pains your audience face in one sentence and add the 3 solutions you have for them in one sentence, and add a call to action to it.
SOME CALL TO ACTIONS YOU CAN USE:
1. Click the button and I will send you ..........
2. Click the button and
i will give you ..........
3. Click the button and
i will text you ...........
4. Click the button to
get ............
5. Click the button to
watch ...........
How do you make a boring ad exciting?
1. The music (you use for your ad is really important
understand how you want your market to feel watching your ad and choose music
that will bring out that feeling)
2. The props (what are you wearing, what are we seeing in your video)
3. The environment (If you dont know where to shoot your video go to google and type in 10 most interesting places in my city, go to those places and shoot your video).
4. Camera angles
(do more close up shots,
because you want people to see the emotions in your eyes and resonate with
it)
(do wide shots)
(do alternate shots, these shots keeps people paying attention because it looks different)
START RUNNING VIDEO ADS (JUST MAKE THE WHOLE THING EXCITING)!
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